By John - The SCA Intake of 2017/18

Your personal favourite use of OOH?

Christian: March for giants is my favorite, due to the scale of it. OR barncancer fonden with their train DOOH, I wish I made that. Philly: Carlsberg beer billboardSara: BA Look Up - old but still bloody cleverHolly: Smart Ideas for Smart Cities Becky: The Economist ‘Big Idea’ lightbulb. Jem: Today I saw a Pepsi can stuck in the bit between the up and down escalators at Oxford Circus tube station. It was spinning and making a funny noise and everyone who went past looked at it. It was better than Kendall Jenner.Helena: The British Airways “Look Up”, that’s one I wished I made. Especially cause it’s not in your face technology. Ben: 3M’s bulletproof glass. It’s product demonstration as a stunt. Undeniably great. Poppy: ‘Oops’ by o2 was super simple. Loved it.Rachel: Have a smooth Valentines day for Wilkinson Sword.Twyla: The McDonalds sundial by Leo BurnettHolly: The Breath Test by AMV BBDO and Cancer Research UKGary: Reebok ZPump 2.0 speed camSusie: Lucozade interactive billboard set up in Manchester. That looked fun. Joe: Not generally a fan of OOH, but loved the spotify campaign. Music plays such an integral part to communities, and just loved the use of data. Adeline: Xbox Survival billboard, from McCann. Also the only thing that made terms and conditions cool as a poster. And made me read more than 800 words in an ad. Nick: Newcastle Brown Ale ‘who says chalice?’Pietro:Fearless girl statue in New York for State Street Global Advisors: such an art piece! Helena: The Bruised Woman by WCRS.Steve: This for ANAR Foundation from Grey Spain:https://youtu.be/6zoCDyQSH0oMartin: The adidas sponsored playground next to my house in brixton. Not a classic OOH ad, but it still is a very relevant place to put the brand.Darius: George Lois for Hilfiger. Interactivity before ‘interactivity’.Josh: Henry: Paul Belfords Economist Lightbulb Melina: Fearless girl, McCannMeg: Kitkat have a break… the half finished board Dan: There was this condom campaign that drew condoms on graffitied knobsPhil: pretty certain I've missed this. Zoe: PLANE SPOTTING.