Unlock the creative thinking of the world’s most awarded ad school.

Start by building confidence and direction. You will define the kind of creative you want to become, demystify where ideas really come from, and learn the fundamentals of how advertising works. You’ll then move into strategy, understanding people, behaviour, research, and how to turn insight into a clear, inspiring creative brief and proposition.

Next, you’ll sharpen how your ideas are expressed. You’ll learn how language persuades, how headlines and visuals interact, and how tone and clarity affect meaning. Alongside this, you’ll develop strong visual instincts, exploring posters, typography, scale, colour, layout, and practical tools that help ideas land clearly and confidently.

These months connect thinking with execution. You’ll explore the power of language and sound, learning how audio, voice, and writing unlock imagination in unique ways. You will then push your visual craft further through typography, illustration, photography, and experimental forms, developing a stronger, more distinctive creative voice.

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Here you will focus on impact. You will explore how ideas spread, how stories change behaviour, and how creative work is judged, sold, and landed in the real world. Alongside this, you’ll bring ideas to life through film, animation, sound, editing, and storytelling, learning how execution shapes meaning.

With a body of work behind you, you’ll focus on shaping and refining your portfolio, organising ideas, iterating, and presenting work clearly. You will also step back to explore effectiveness, creative environments, and brand purpose, understanding how creativity delivers both cultural and commercial impact.

The final stage is about polish and perspective. You’ll refine your work with discipline and care, then reflect on the kind of creative you want to be — setting standards, trusting your voice, and thinking about how to build a meaningful, sustainable creative career.