Things To Unlearn To Be A Better Creative, by@JezzaFonteneau

By Jeremy Fonteneau

• If you went to Uni, everything you’ve learnt there
• There is no « right time to wake up », find your moment
• And don’t stick with it
• Football is allowed inside, same about skateboarding
• Drugs are not helping, especially if you need it
• Making stuff is better than being right on time
• Asking why is not being a child
• Being effective doesn’t mean to be right every time, but being right at the end
• Listening is more effective than reading
• Thanking people for their talk/chat/advice/joke is worth the smile
• Playing funky music on monday morning to wake up the crowd is not only acceptable but recommended
• Yes, your morning story about how you talked to this guy is more interesting than economics. Stories are everything.
• But try to avoid the boring details please. We don’t care if he was wearing a white shirt…
• Sleeping can solve your problem, and not just one at a time
• Your brain is not better during the night, it’s just you preferring to stay up later to watch the last Walking Dead episode
• Forget the Bourbon, you are not Don Draper
• Google is not your friend, especially after lunch (same with youtube and porn movies)
• Your laptop doesn’t know everything, it knows nothing (like John Snow)
• Facebook is THE danger, like Heinsenberg
• TV Shows are not the most interesting thing on earth, even if it’s really, really, really good
• The right creative spot is not on your sofa. Nothing in front of a TV either
• Having a fight can be interesting, especially if you are in a team
• A homeless can be helpful if you dare. And I’m not talking about pennies
• Know really well your brain 1st, you will know the other ones easily
• You can’t be creative all day long, find your time, and take advantage of it
• Kill your ideas 10 times a day
• Build them again
• Age but don’t grown up
• Go to the pub as often as you can
• You don’t need to work. You absolutely need to have fun. You are never competing with others since you are enjoying it
• What’s the most powerful between a question and the answer?
• It’s a good thing to be sticky (don’t take it personally Larry)
• You are allowed to talk about sex but you don’t have to show what you have in mind
• Play hard
• Failing is more important than winning
• Both of them are part of the process, but winning is not helping, except for your ego
• Telling the truth is still important, except if your story is better
• Stories are everything. Again
• Stop learning only what you used to learn, go for a cinema, architecture, russian, mechanics, kama sutra…
• There is no right way to go, there are just experiences to learn
• Porn can also be a successful experience, apparently…
• Trying is the most interesting thing on earth, and everyone can do it
• Work with your heart, play with your brain, pitch with your guts, and get some balls. It can help.