The advertising books you should have on your shelf. By @Laura_Amelia_

By Laura Magee

The advertising books you should have on your shelf.

Masterclasses are pact full of insight, wisdom and fascinating tales of how creatives turned their passion into jobs, worked their way through the ranks, made it to the top and went on to create their own agency or business venture.In many of the talks, books are one of the things that’s turned out to be really influential, offering nuggets of advice that’s helped them along the way.Slowly (well quite fast actually) the back of my notepads have been filling up with these books (aside from the ones on the reading list) we’ve been encouraged to read.I’ve only managed a to get through a handful of these, but for any eager readers out there or next years intake with some spare time on your hands, I have compiled my list for you. Enjoy!A Smile in the Mind - Beryl McAlhoneThe Graphic Language of Neville BrodyHow Brands Grow - Byron SharpStory - Robert McKeeLean In - Sheryl SandbergThe Power of Habit - Charles DuhiggThe 48 Laws of Power - Robert GreeneThe 4 Hour Work Week - Tim FerrissThe Secret Sauce - Kevin Graham Ford & James P OsterhausThe Case for Creativity - James HurmanWork Rules! - Laszlo BockHelmut Krone: The Book - Clive ChallisBrainhack: Tips and Tricks to Unleash Your Brain's Full Potential - Neil PavittHow to be Creative - Neil PavittFuture Shock - Alvin TofflerGames People Play - Eric BerneHow to Win Friends and Influence People - Dale CarnegieHey Whipple, Squeeze This - Luke SullivanThe Rational Animal - Douglas T. Kenrick & Vladas GriskeviciusRead me: 10 Lessons for Writing Great Copy - Roger HorberryD&AD, The Copy BookWhy Everyone (Else) is a Hypocrite - Robert KurzbanThe Company of Strangers: A Natural History of Economic Life - Paul SeabrightTruth, Lies, and Advertising: The Art of Account Planning - Jon SteelUnder the Radar: Talking to Today's Cynical Consumer - Jonathan Bond & Richard KirshenbaumSticky Wisdom - Dave Allan, Matt Kingdon, Kris Murrin & Daz RudkinThinkertoys: A Handbook of Creative-Thinking Techniques - Michael MichalkoWho Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life - Spencer JohnsonThe Shock of the New: Art and the Century of Change - Robert HughesCombined these books have 8,702 pages.That’s a lot of paper.But a far greater amount of wisdom.If I was a tree, I’d offer myself to one of these.