[caption id="attachment_14311" align="alignnone" width="150"]By Jacob de Figueiredo[/caption]

SCAB – Jacob de Figueiredo

Useful tools for those looking to dip their toe into the creative advertising waters.I’ve been reading most of the SCABs submitted by SCA students and the majority are insightful paragraphs of self-reflection. So, I thought it would be a good idea to write a post that provides information for people who may be following the SCA Facebook page or Marc on Twitter and are looking for some useful resources to get themselves started in the world of creative advertising. I was lucky enough to spend 6 months within Grey London’s creative department during my apprenticeship, being mentored by 2 established creative directors, which I couldn’t have been more grateful for.During this time, I collated what I call a ‘MEGA ADVERITSING LIST’, which basically contains loads of resources and a few simple briefs. Hopefully this should help anyone who’s considering following this career path, test the waters and see if they’re inspired and get a high off looking at amazing work. The briefs section contains a number of household brands with a simple tagline, the objective of these is to let your mind run wild and see what you can come up with without the restrains of a normal brief. Any medium, any idea. The advice I was given whilst completing these briefs was, “try and create stuff thatwouldn’t be accepted by a creative director. Blow their head off. Make them remember the name.”So without further ado, here’s my mega advertising list.JOIN TWITTER(If you haven’t already) and start following some big hitters to get daily updates into the world of MADMEN.Dave TrottGraham FinkCampaignRory SutherlandNABSBrandRepublicThe School of LifeAdWeekTHINGS TO WATCHTED.com is a great place to get lost in for a day watching amazing people talk about anything and everything.Reading isn’t for everyone so here are some good little videos to watch on advertising & creative thinking.Do Schools Kill CreativeLife Lessons of an AdmanSweat the Small StuffPerspective is everythingChanging Education for CreativesNEWSThings happen everyday and the main places to find out first are…Campaign LiveAdweekBrandRepublicMashableCreative CriminalsAWARDSAwards ceremonies are usually the best places to watch all the greatest ad campaigns and creative work.The two main awards shows are Cannes Lions&D&AD. My personal thoughts on the best work of 2015 are…The OtheR SideUnder Armour GiseleClever BuoyBeer ToothBetween Us AppTIMELESS/EPIC ADSThere are some ads that people will refer to or reference no matter how long ago they were. Some are film, some are digital but they’ve all won more awards and recognition than any others and it’s always good to have this knowledge in your back pocket.Johnnie Walker – The man who walked around the worldJohnnie Walker – Gentlemen's wagerHonda CogChipotle – Back To The StartVW – Snow PlowDumb Ways To DieDove SketchesPush to add dramaLG ElevatorShip My PantsTHE BREIFSMcCain Jacket PotatoesThe taste of a jacket without the hassleHeinz Big SoupFills you upBose noise cancelling headphonesGets rid of all the noise you don’t want to hearBirdseyeFrozen for freshnessMilletsEverything for the great outdoorsFreeviewEntertainment you can watch exactly when you want to watch itPedigree Dog FoodBest food for man’s best friendBrands/charity that are good to work on/think about but always avoid the obviousH&MCurrysEasyjet - Don’t tell say it’s cheapTescoDavid Lloyd GymsNationwide BankGive Blood/Organ Donation