By Anam Kibria

Our Term in Haikus

Our first term is coming to an end and we have had so much to learn and absorb. We have had the most inspiring mentors guiding us and some of the most phenomenal speakers come in to share their knowledge and experience. I have written pages and pages of notes from their talks, and while I was writing them up in my notes of the year, I realised that all of them could be summed up into one (sometimes two) simple messages. But why stop at simply summarizing them? I am going to attempt to curate them into haikus.Here goes:Marc LewisFight through all the pain.Push past your first idea.Go from good to great.Pete CainBut what does it mean?The single best thing to sayIs proposition.Ian HandsPlease stick to the grid.Watch the spacing in your text:Kerning and leading.Vikki RossIf you can have a Conversation, you can beA copywriter.Caroline HampsteadSay it straight, then great.These are some words that sell well:YOU. FREE. NEW. BECAUSE.Alex TaylorWho is Helmut Krone?You should know where you come from.Always draw keylines.Laura Jordan BambachMaker not doer,Feed your creativityOutside of Ad-land.Peter SouterGreat ads empty shelves,Make people laugh, cry or think.We are all oysters.Steve HarrisonKnow your customer,Echo the reader’s beliefs,Keys to a great brief.David BuonaguidiBe Missionary,Creativity is the cure.Screw all the awards.Stu OuthwaiteStrategy is key.Interrogate the productTill it is revealed.Oli BarrettKing of networking.Don’t be scared, what could go wrong?Just write that email.Mark PalmerCreativityComes from the stupid and weird.Interrupt the brain.Richard JacobsThe un-workables,Illegals and Immorals.Always look for them.Seb HowlingTake your ideas.First, are they incredible?Are they credible?