By Philip Gull
My First Fortnight at SCA, in Six Perspectives
SCA is a place where many different perspectives – on life, on art, on advertising –meet. Here are some of them.
- Marc’s Perspective:
(Excerpt from The Gospel According to Marc, 1.16-18 [2018]):Now, as Marc did wander past the great and populous Sea of Unfulfilled Mid-Twenties Employees, He saw Alex and Coco, Jacob and Leonore, Rachel and Victoria, Tedj and Charlotte, Alex and Dan, Jemma and Lucy, Rob and Zoe, Thomas and Charlène, Alfie and Dean, Joe and Maddy, Ruby and Matthew, Camille and Alysha, DJ and Joe, Marta and Saphire, Manon and Alison, Andy and Francisco, Joe and Mary, Sophie and Lucie, Alexis and Antonio, Forrest and Josie, Max and Tarun, Jennifer and Aleksandra, Charles and Holly, Lauren and Phil, Tom and Gémina and Karolina casting their fishing nets (for these nets were in truth Excel Spreadsheets - which looketh wondrous similar to fishing nets from a distance) haplessly into the Void of Dull and Monotonous Exertion, for they all had dull as hell desk jobs.And Marc said unto them, Come ye after me, and I will make you to become fishers of Ideas. And straightaway they forsook their Excel Netsheets, and followed him.
- The Pit’s Perspective:
- I am the pit
Marc made me scaryBut scary thingsCan be lonely too. It is hard When everyone is frightened of youI think I deserve loveAs much as the next pitBut the long yearsHave resigned me to the feelingOf absenceI must represent. I had a dream onceOf opening a bakeryIn a small village once.I am the pitMarc made me scaryBut scary thingsCan be lonely too.
- The Perspective of Squirrel, Marc’s dog
- hello hello i am the dog a dog monologue i the dog am the dog this dog what was that hello hello this building my dog basket the chairs the stairs i don't like stairs they are not ergowoofnomically designed for paws what was that what was that lotsa new tall strange smellers love me love me love me what was what love me love me one of them stole my leash my hero my hero what was that grrrrr grrrrr max says says there are arf rats love rats rats are snacks food food food walking food no rats no rats but lotsa lotsa other snacks hi snacks what was that investigate hello hello i am the dog the dog the dog
- The Sink's Perspective:
They are learning.They are learning.They are learning without carrotsWith emails as sticksThey are learning to clean. A few months of Christmas calmBefore stress unlearns cleanliness. April is the cruellest month, breedingScuzz and scum and fetid mugs, mixingThought and ort in mingled scrap, stirringD&AD dreams in patterns unclean.
- The Perspective of my Fob that occasionally lets me in the building and doesn't like afternoons
There once was an SCA fobThat barely did its only job.If you hoped it would openYou'd hope for a momentThen wait for someone else's fob.
- Adobe’s Perspective
My name is ADOBE, King of KingsLook on my works, ye copywritersAnd despair! I sit.A bear-shaped zigguratSlate as a cliffInfinite programs in pure hieroglyphs.