Draft 18. By @ethanbennett94

By Ethan Bennett

Draft 18.

Draft 1Choose from one of the following problems in the world. Migrants, terrorism, the homeless, sexism or racism. Now how can this brand solve it?Draft 2The feedback was good, this route is ‘interesting’, now is it even possible?Draft 3Research says that this is a great problem. The more people suffering the better your D&AD.Draft 4This is great, really smashing this.Draft 5Not smashing it.Draft 6So many holes.Draft 7Maybe this is a gimmick?Draft 8After a weekend of trawling through internet trying to make this work, it works.Draft 9Feedback was great, you’re ready to go. Time to start crafting, and there’s still a week to go!Draft 10Of course they were lying, the script is never finished! What a fool you were for thinking it’s ready.Draft 11Massively cut down, this is so punchy.Draft 12Too cut down, no-one would understand this but us.Draft 13This is a very different script to draft 9.Draft 14Great script. It’s nearly there. Keep pushing.Draft 15We still don’t have a name!Draft 16This idea now lives deep in my unconscious. It torments me before sleep. I hate this brand. I don’t care about the problem it’s saving anymore. Just let it be over.Draft 17You are so far away from the mark, your idea just isn’t being sold enough.Draft 18Nearly perfect. You have 3 days to craft it.