By Sophie Edwards

Do I have an opinion?

I am a yes person. Which occasionally leads to sticky situations. The majority of which arise from when someone asks for my opinion. Of course, like everyone, I have an opinion. But I find it hard (really hard) to tell someone my opinion if it involves criticising them/ going against what they believe in. I guess at the moment I’m just not good with confrontation.Why is it hardddddddd?Mainly because right now I don’t feel as though my opinion has gravitas. Is what I find nice really nice or is it just Sophie friendly? I am still learning. When I produce adverts that I like I often have this sinking feeling where I wonder if anyone else will like them. What if no one gets my sassy poster? Mock sexy movie? Or the cute little Mr Bubbleman will somehow backfire?So I decided to brave it and share my opinion with you about something which was challenged since I started at SCA. This is my favourite advert:https://www.youtube.com/watch?v=rNGBlMNBoaYWhen I showed some mentors they weren’t at all keen on it. Of course I asked Why? What is it about the ad which isn’t great? They had logical answers around it not working as hard as others due to the lack of strategy etc.So I tried, I really did to forget this ad – to find another one which inspired me as much as the one above does. I honesty though that changing my opinion on something would be easy. But I can’t. This advert is and still will be my favourite. It is bold and emotional – it visually captures the falling feeling of a first kiss and above all that I remember it – which for a perfume advert is something pretty special! Gosh, I have debated a lot whether to include this conclusion. But I will.Moving forwards I am going to show my opinion. This does not mean not taking advice from others – but just to show mine, as up until now it hasn’t reared its head.