Alex Taylor´s cheat sheet  – By @martamorientes

By Marta Morientes

Alex Taylor´s cheat sheet

Last week was tough. For the SCAB I thought to make a list about all my failures at SCA until now. I´d need days to write them all, jeezus. I´ll wait until my big ultimate failure to write it.

Instead, I’ve decided to do something more helpful and go over the 3 names Alex Taylor told me I should study. This at least may be helpful for someone.

These 3 names are: Mark Reddy, Dave Dye and Paul Belford. She told me that I should know who they are, what they’ve done and which brands they have work with. So I’ve just made a small resume about them.

Mark Reddy. He´s Head of Art at BBH. On his description in D&AD he says some things he´s done such as creating a series of Radio ads with Peter Sellers; illustrating the Christmas cover of the Radio Times; making TV props for Spike Milligan; watching Paul Arden drive a golf ball through a glass window onto a Soho street; designing the symbol of the ill-fated Millennium celebrations; art directing Volkswagen ads for twelve years; winning a couple of D&AD pencils with Nick Gill for Barnardo's; and working with a cavalcade of wonderfully talented colleagues and friends. He´s made cool stuff for Heal´ Summer Sale, Harvey Nichols Sales, Axe Anarchy For Him and For Her or Nikon (https://www.dandad.org/awards/professional/2004/press-advertising/13624/gun/). He’s also made The Guardian ¨High on the hogs¨. He has more Pencils than numbers I can count.

Dave Dye. He´s Head of Art at JWT. He has also worked at AMV BBDO and Mother. He´s a nerd of the history of advertising which is reflected on his blog Stuff from the loft (https://davedye.com/) where he also has a podcast (and it is sooo good). He has made campaigns for Apple, The Economist, Nike, Volkswagen or adidas. He’s also made D&AD12 Annual cover. He´s the coolest.

And finally, Paul Belford. He´s the best art director at the moment. He´s the one who creates advertising that doesn´t seem advertising.He has made the cover of The Copy Book. But he has also made amazing work for the type museum, the Tate Gallery, Playstation, the Royal Academy of Arts, a poster for Bruno Maag, eve matress or the Advertising Association. He´s brillianthttp://paulbelford.com/work/