178 days to go... By @shein_dean

By Dean Shein

178 days to go...

There comes a moment during the race when you glance at the field for just 1 thousandth of a second. You look around. Quickly falling behind. It’s time to make a decision. You’re only just warming up... CLXXVIII - Because I am weird.

CLXXVII - Because they told me not to.

CLXXVI - Because I haven’t written in my diary.

CLXXV - Because I haven’t run in a few days.

CLXXIV - Because I did a botch job over the Christmas break.

CLXXIII - Because I was inspired tonight at D&AD.

CLXXII - Because Peter Souter galvanised me. He made everything clear.

CLXXI - Because I’m buying my note taking iPad tomorrow... for real.

CLXX - Because Karolina bought me an IKIGAI book.

CLXIX - Because I didn’t pick my desk up.

CLXVIII - Because I put my cheese in the freezer.

CLXVII - Because Pete stayed late with me the other night.

CLXVI - Because it’s all starting to make sense.

CLXV - Because if you don’t grunt, you haven’t tried.

CLXIV - Because weekends are for this revolutionary thing called ‘relaxing’.

CLXIII - Because if you trust in Marc’s system, the results will come.

CLXII - Because silence is golden.

CLXI - Because if I don’t make the most of my remaining days, I’ll leave with regret.

CLX - Because my biggest strength is also my weakness.

CLIX - Because I’m doing what I want for me. But I still haven’t fully committed to myself.

CLVIII - Because of what Marc did for Gnome & what Gnome did for Marc.

CLVII - Because this will be over faster than you can say ‘fluorescent guacamole’.

CLVI - Because Mike is proof that you can still make it and be a family man.

CLV - Because Chris is a true linguistic craftsman.

CLIV - Because Brixton has given me the Soul Bug.

CLIII - Because we all have so much creativity bottled up and SCA arms you with a water gun.

CLII - Because its 12:22am and this was due 2 hours and 22 minutes ago.

CLI - Because I’m doing a lot of self-reflection & it’s getting to me.

CL - Because it started snowing today.

CXLIX - Because Dave Trott will come in!

CXLVIII - Because I need to adopt an athletic approach. Robin you were right.

CXLVII - Because it’s important to meditate but we don’t have time to live in the past.

CXLVI - Because I was living in fantasyland. I don’t want to go to Copenhagen anymore.

CXLV - Because music has been my solace & yet I still can’t DJ.

CXLIV - Because my Bonsai tree is breathing...

CXLIII - Because Palats by Baba Stiltz is playing as I write this.

CXLII - Because it is what you do while everyone sleeps.

CXLI - Because we lament on a Friday afternoon about ‘reading till our eyes bleed’. Yet, you will find us at the Pub shortly after...

CXL - Because Marc believed in me from the beginning and I’ve let myself down thus far.

CXXXIX - Because I got distracted while writing this.

CXXXVIII - Because I gave my D&AD bible away at the bus stop tonight.

CXXXVII - Because Tottenham clinched it at the death.

CXXXVI - Because Stan & Sue took me for Sushi.

CXXXV - Because I did more from September 2018 till late December, then I had done the entire year.

CXXXIV - Because Patxi & I royally fucked up the Nando’s brief... But we redeemed ourselves with Gale’s Honey.

CXXXIII - Because Lauren & I went to Deptford markets and then for Coffee.

CXXXII - Because of pomegranate in my Lebanese Salad.

CXXXI - Because Ruby gave me a radio shot.

CXXX - Because DJ was disillusioned and he had every right to be...

CXXIX - Because If you don’t try how will you ever know?

CXXVIII - Because I’m still burning the candle at both ends.

CXXVII - Because I’m finally doing some spring cleaning. But there’s still more to be done...

CXXVI - Because we’re all misfits!

CXXV - Because you shouldn’t think too much...

CXXIV - Because it is our job to sell poetry like it’s maths.

CXXIII - Because of Mirriam.

CXXII - Because if we absorb culture it seeps into our work.

CXXI - Because I can do this. But I need a pencil as confirmation.

CXX - Because we want food, cause we bloody well paid for it.

CXIX - Because Lauren’s favourite colour is green.

CXVIII - Because we have mice in our home.

CXVII - Because I flooded the shower and Leli was pissed.

CXVI - Because Sophie potentially wants a foot massage.

CXV - Because it was Jacob’s birthday today & I need to get him a present.

CXIV - Because Joe gets it.

CXIII - Because we must surrender to be the defender.

CXII - Because resilience is key.

CXI - Because I need to make more Topicals.

CX - Because we feel like we’re never doing enough.

CIX - Because Andy’s wife was right.

CVIII - Because Peter jumped on Toms Back.

CVII - Because we need a bit of wackiness.

CVI - Because we should walk to school backwards.

CV - Because maybe we should take our own advice before being messengers.

CIV - Because I sound bare British.

CIII - Because the Daily Male is the McDonald’s of News. There’s a Happy Meal in all of us.

CII - Because Love is the key & sex is the answer.

CI - Because the reggae was sweet but the night was sour.

C - Because I don’t want to... SAY IT AGAIN. NO!

XCIX - Because you gotta get into a rhythm.

XCVIII - Because ‘We Buzz as One.’

XCVII - Because you need to go through the process... again & again.

XCVI - Because making an advert is like the SpongeBob creative technique video.

XCV - Til infinity.

XCIV - The year the heavens aligned for me.

XCIII - Because this is my first time trying Cheesy Puff Crust.

XCII - Because it takes a village to raise a child.

XCI - Because of the crazy looks you get.

XC - Because I’m not settled yet...

LXXXIX - Because we’re just about halfway.

LXXXVIII - The symmetry is uncanny.

LXXXVII - Because Marc thinks one of us can win a noble prize... He’s not crazy!

LXXXVI - Because in order for us to shout we need to HUSH.

LXXXV - Because I’m still making friends and getting to know my fellow alumni.

LXXXIV - Because trust is key & sleep is vital.

LXXXIII - Because once you are in flow... there’s no turning back.

LXXXII - Because everyone needs a bit of tunnel vision.

LXXXI - Because it’s time to Get Angry!

LXXX - Because books don’t get you hired. Personalities, books & passion projects get you a job.

LXXIX - Because we sell stories.

LXXVIII - Because as Roald Dahl elucidated... we are all just tall children.

LXXVII - Because that Martian man / Blackcurrant boy was a creative genius. What was his name?

LXXVI - Because never for a second should we not be grateful for where we are and the job we shall pursue...

LXXV - Because I’m up and about!

LXXIV - Because the original ‘Big Feta’ tried to start a lawsuit with Patxi the video man.

LXXIII - Because we are situated in a renovated discothèque.

LXXII - Because that last sentence reminded me of Marc’s crappy Lithuanian sound system.

LXXI - Because Tarun must be asleep by now...

LXX - Because I haven’t shocked Marc in a while.

LXIX - Hmmm

LXVIII - Because I don’t get the Wavemaker Evian brief.

LXVII - A road I use to sleep at.

LXVI - Because it’s the year England became ENGLAND!

LXV - Home.

LXIV - Because of Nintendo’s best ever.

LXIII - Because I forgot to mention the first home at 130... But I’m writing it here.

LXII - Keep it simple Sweetie. (KISS) A lesson from year 4.

LXI - Because the clock is ticking.

LX - Because we need to lead the dance...

LIX - Because you really need to take a closer look, Forrest.

LVIII - Because if it is to be... it’s up to me.

LVII - Because Antonio makes a sublime Linguine.

LVI - Because the final stretch isn’t near yet. But it will be near soon.

LV - Because we need to scare ourselves.

LIV - Because House music will never die.

LIII - Because it’s time for us to Arise.

LII - Because the energy is becoming palpable.

LI - Because we are all social animals, ebbing and flowing.

L - Because once you realise you can manipulate the masses, the world is your Lobster.

XLIX - Because I think laterally, therefore I am.

XLVIII - Because nothing will stop me.

XLVII - Because it’s all in your head.

XLVI - Because I have to challenge within the limits.

XLV - Because reflections are not meant to be done on Friday afternoon.

XLIV - Because Tea & Beats with DJ is therapeutic.

XLIII - Because If you think you know me... You don’t know Didley.

XLII - Because we must get into 'playful child' state.

XLI - Because supermarkets are bizarre, industrial and edible toy stores.

XL - Because we are meeting on Monday, Marc.

XXXIX - Because as a child this number was always the one no one knew for ‘3 timetables.’

XXXVIII - Because we need to dig deeper.

XXXVII - Because we actually are improving.

XXXVI - Because we are all radical about our opinions.

XXXV - Because we are not unbending.

XXXIV - Because we are starting to annoy each other.

XXXIII - Because Marc wouldn’t cough up 68 Quid and send Andy & I to Jersey.

XXXII - Because this big beat is the sound and we zig zag in a perpetual motion.

XXXI - Because Brutalism is the architectural Techno.

XXX - Because come August, myself and a partner will be working at an advertising agency.

XXIX - Because purple chords are the only way to go.

XXVIII - Because we are creatures of habit.

XXVII - Because they said it couldn’t be done.

XXVI - Because it’s a game of two halves.

XXV - Because I do miss my dog Billy.

XXIV - Because it’s taken me these amount of years to have some important realisations.

XXIII - Because when all is said and done, what do you want to be remembered for?

XXII - Because we always need to put ourselves into our work.

XXI - Because yesterday we said tomorrow.

XX - Because Alex Taylor eats a Frog for breakfast, every day.

XIX - Because our SMP’s need to be super tight.

XVIII - Because we need to observe human behaviour.

XVII - Because we are the Viagra of capitalism.

XVI - Because we need to get in early for mindfulness!

XV - Because everyone has a crap day.

XIV - Because the singularity is coming...

XIII - Because we need to give a little more every fucking day.

XII - Because we need to remember that it’s only advertising.

XI - Because we are good... But we need to be great.

X - Because hard work beats talent.

IX - Because hard working talent may just be unstoppable.

VIII - Because I surrounded myself with Eddie Izzard on the train. Tonight. Literally.

VII - Because if my Mum & Dad don’t deserve Chivas Regal, who does?

VI - Because if you’re still reading this... I commend you.

V - Because I’ve never achieved my potential.

IV - Because I should let my work do the talking...

III - Because this might just be what I was born to do.

II - Because I need some serious One on One time with my Sharpie.I - Because I’m only just getting started...

https://www.youtube.com/watch?v=qey045iro58

FUCK TOMORROW.BINGE THINK.