By Nicholas Kugge Selling is an entertaining challenge but it seems most creatives run out of steam when they reach their40s. Recently, a couple of people from the creative industry came over to our studio and all of themshared the same feeling. A need to use their creative mind for something else than advertising,something with a bigger purpose. I also feel this need to bring value to people’s life and fear thatadvertising will not be creative enough. Couldn’t we use our creative potential to do good, while makingmoney at the same time? Unfortunately, it seems few clients share this perspective. Hence, it’s the roleof the creative people, the agency, to demonstrate the mutual benefits of such a strategy. But maybebefore turning into a Buddhist monk or breastfeeding pandas I shall sell one of the following. Thou shalt sell a condom to the popeThou shalt sell oil to the EmiratesThou shalt sell a hat to the queenThou shalt sell butt implants to Kim KardashianThou shalt sell proper pants to MarcThou shalt sell earmuffs to Prince CharlesThou shalt sell dignity to my landlordThou shalt sell a friend to mark ZuckerbergThou shalt sell online dating to Dominique Strauss-KahnThou shalt sell running shoes to Oscar Pistorius I assume there’s only you Marc reading this post, but if I’m wrong, well welcome, bienvenue,willkommen and feel free to add any to the list.
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