My top 3 agencies – By @TLarthe

By THOMAS LARTHE

My top 3 agencies

Hi everyone, today I wanted to talk about agencies. As you know, next year we will all have to find a placement and we all dream of working for creative agencies like Droga5, BETC or McCann New York… But not me.Today I wanted to talk about 3 agencies that you have probably never heard of but that arereal creative nuggets/outsiders. The campaigns I have selected can be real inspirations, I advise you to watch them.

Here are the 3 agencies that interest me the most right now:Cossette:You have probably heard about Cossette this yearafter they won a grand prize at Cannes with the campaign «Follow the arches».Cossetteis the N°1advertising agency in Canada, best known for working on McDonald's, VIA Rail and Sick Kid budgets.Over the years Cossettehas distinguished itselffrom the other Canadian agencies by creatingextremely crafty and relevant content. You will find below 3 stunningcampaigns of the agency, which I love:-Follow the arches 2017:https://www.youtube.com/watch?v=u7qfXOqfrdg

-Sick Kids 2018:https://www.youtube.com/watch?v=zhu_lm7vNyE

-Sick Kids 2016:https://www.youtube.com/watch?v=78mNZeDaMtk

Rethink:Another Canadian agency but really different in the contenttheyproduce.Theyare the « direct competitors » of Cossette (from my point of view) and theycompete every year the first place at the most awarded Canadian agency.Rethinkmade its reputationthanks to its campaigns for IKEA, but they have recentlyestablished their own style creating Smart and full of emotion campaigns. You will find below 3campaigns of the agency, which I love:-Greenpeace 2018:http://rethinkcanada.com/work/greenpeace/2018/print-outdoor/stop-sucking/

- Emergence Foundation 2018:https://www.youtube.com/watch?time_continue=6&v=5GpbjNjq2Fw

-IKEA 2018:http://rethinkcanada.com/work/ikea/2018/video/ikea-lamp-2/

TBWA / RAAD:Finally, my favorite and the outsider of the competition, TBWA / RAAD Dubai, an agency that is starting to getmore and morefame in the Advertising Business. The Middle East is still a "very young" and developing region, and I think that in a few years this regionfull of extravagance will become one of the leaders in the advertising world.TBWA / RAAD became known / heard internationally 2 years ago with an advertising campaign for Prilcalled "One-drop bottle".Since, the agencycontinuesto create impacting campaigns, hereare3campaigns of the agency, which I love:-Pril 2016:https://www.youtube.com/watch?v=yUkhEtTKoG0

-Louvre 2018:https://www.youtube.com/watch?v=lrPIGYy0iQs

-Nissan 2018:https://www.youtube.com/watch?v=UzYN0hPWcLA