Great minds think alike - complete rubbish.

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December 31, 1969

Advertising is about standing out of the crowd of common and boring information overkill. How many people do you think you are competing against if you put in your portfolio five campaigns, two TV scripts, fifteen ambient pieces and five digital ideas? Right, everyone else who is applying for the job.If you read this article and interview http://blog.oregonlive.com/visualarts/2008/12/interview_john_jay_talks_about.html with W+K Global Executive Creative Director and W+K’s partner John Jay you understand that the way you present yourself has to be diverse enough to make a memorable impact on a CD reviewing your portfolio.John controls the creative fate of W+K, yet his wife and him run a restaurant. Kind of diverse, don’t you think?If you aim on become such a household name you better make sure to be remembered as an interesting character, who adds value to the agency.

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