How to Give Better Creative Feedback

Four sessions. Real briefs. Real creatives. Real feedback that actually lands.

Marc is a true visionary, always ahead of the times and always approaching any challenge or opportunity from the widest perspective. Marc pushes you and most importantly the depth and ambition of your thinking.

Ross Bailey. Founder & CEO, Appear Here.

Four sessions. Real briefs. Real creatives. Real feedback that actually lands.

This four-part workshop series, led by SCA Dean Marc Lewis, is built for leaders who want to write sharper briefs, give stronger feedback, and actually see their guidance turn into better work.

And unlike the usual “leadership training” where you pretend to give feedback to a fictional intern named Chloe, this one drops you straight into the SCA studio.

You’ll write a real brief. Our students will create real work from it. You’ll give them feedback.

They’ll give you feedback on your feedback.

You’ll leave slightly humbled and a lot more skilful.

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How the sessions run

Each episode features lots of different tried and tested creative techniques with set assessments to test your knowledge along the way.

Episodes will be unlocked once those assessments are completed. The course has been designed this way to ensure you receive the best learnings and outcomes while we’re on this journey.

See available cohorts

Session 1: How to Write a Great Creative brief

Learn to write briefs with bite and clarity using Get/Who/To/Buy, explore a curated library of brilliant briefs, and create your own for the students to work on.

Session 2: How to Give Better Creative Feedback – Part 1

Build the foundations of great feedback using:

• Notice–Wish–Wonder – the School’s model for better feedback

• SUCCES from Chip & Dan Heath’s Made to Stick

These frameworks give you structured, motivating language for early-stage conversations.

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Trusted by the Industry

We’ve delivered bespoke training and creative development for leading agencies across the UK and beyond.

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Words from our students

Don't just take our word. Read statements directly from students that have been a part of SCA and thrived on their journeys.

Bootcamp is an awesome deep-dive into the world of creativity. From learning how to proactively find problems to solve, to better evaluating my ideas, I learned so much that I'll apply along my career path. I'd highly recommend SCA Bootcamp to any budding creatives looking to push themselves further

Creative Copywriter, Three

Agency Training

After years of seeing copy-and-paste briefs from clients, I now have the tools and frameworks to uncover the problem and shine a new light on it. This course is invaluable to anyone who wants to be excited and inspired by briefs again.

Creative Director, Red Consultancy

Agency Training

The art of writing a brief involves both left and right side of the brain. As a course this helped explore the creative and functional aspects of a well rounded, inspiring and on target brief. I'd highly recommend as a must for any strategist (or marketing professional!)

Head of Digital, Pitch Marketing Group

Agency Training

This course provides so many eye opening tools and techniques I can instantly use in my life. I thank Uri and Marc for opening my mind and taking me out of my comfort zone to a fun and fruitful place.

Brand Director, Anglepoise

Agency Training

Marc is totally unique, a brilliant creative mind. I was instantly in awe of his totally selfless approach, his dedication to giving every student the best possible creative education.

Trevor Chambers, Creative Director, TSB

Agency Training

Marc's course was a welcome interruption to help break my historical creative feedback habits and reconsider how I can get better creative from my team

Campaigns Director, Pitch Marketing Group

Agency Training

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By investing in your own learning and development or those of your teams, you're not only helping your teams but also also helping to change lives. Profits from all courses will contribute towards our diversity scholarship programme for candidates from low-income and underrepresented backgrounds in our industry.

To explore working together. Book an intro call.

This is right for you if:

Marketing Directors who want to think more creatively and lead with vision

Entrepreneurs looking to sharpen their story, strategy, or edge

Freelancers seeking clarity, momentum, or a stronger value proposition

Senior professionals in transition, questioning what’s next or what’s missing

You’re ready for transformative conversations that challenge and unlock your potential.

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Ready to start your application to the London Portfolio course?

Our dean Marc Lewis would love to chat with you. We make the process simple, select a time that works for you and book a call now.

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