By Zac Mehdid

Zac’s First Week at SCA

This first week at SCA has been very instructive. I learned a lot about the school, the industry, advertising, and creativity itself. But first and foremost, I learned about the intake. 34 rough diamonds ready to get cut and shine magnificently. Not only did I watch 33 beautiful, smart, funny, and astonishing passion projects, or laughed my ass out (or “lmao” for the 2KY kids) during the improvisation masterclass, I also got to know more about the people I will spend 90% of my time with this year everyday through jokes, comments, questions, faces, mimics, and ideas. Every second I spend with one of the students teaches me something new, and honestly I never thought it could be possible. All of them seem to be endless and delicious mysteries: the more I get to know them, the more I want to know. Being with a bunch of people more interesting one another. So interesting that you could just listen to their stories, ideas, or simply watch them for hours eating popcorn and never get bored. It’s delightful. Better than the movies. If you’re reading this but have never experienced SCA, or aren’t experiencing it right now, you might have never encountered such situation. So don’t worry if it doesn’t make sense to you, because it shouldn’t. But it’s true, or at least it’s how I feel. I am definitely impressed by some of them, if not all, but I don’t feel intimidated. If anything, they only make me want to get better. They feed my thirst of success. I need them.

Although highly instructive, it has also been a wonderfully frustrating few days. Indeed, even though I thought I would have gotten some infinitesimal understanding of a few of the new SCAers by now, I still can’t figure out who or what they are at all. I know, “it’s only been a few days” you’ll tell me. But still…

However, although I can’t get them yet, I feel like I share special connections with a few of the students. Not that many, and maybe only one way connections, “but still…”

All that got me thinking. Who am I? What do I have to offer? Am I as deliciously interesting to them as they are to me? Well, it doesn’t really matter; we are what we are decide to be. And what matters most here is that I find them interesting. I learn everyday, every hour, every second, and I love it.

A-ny-hoo, from now onwards I will be writing a weekly SCAB. There are two reasons for me to do this. The first is to get better at writing. I have ideas, I like words, but I find it sometimes difficult to put my ideas into properly sentenced, meaningful, and understandable words. The second reason is to get better at English. I’m an art director, but I want the skills of a copywriter. I don’t believe there is any limit to one’s progress, and therefore I will do what’s possible to get there. Don’t get me wrong, this is not my goal, this is an objective.

 
On this note, salut.