By John – The SCA Intake of 2017/18
Your personal favourite use of OOH?
Christian: March for giants is my favorite, due to the scale of it. OR barncancer fonden with their train DOOH, I wish I made that.
Philly: Carlsberg beer billboard
Sara: BA Look Up – old but still bloody clever
Holly: Smart Ideas for Smart Cities
Becky: The Economist ‘Big Idea’ lightbulb.
Jem: Today I saw a Pepsi can stuck in the bit between the up and down escalators at Oxford Circus tube station. It was spinning and making a funny noise and everyone who went past looked at it. It was better than Kendall Jenner.
Helena: The British Airways “Look Up”, that’s one I wished I made. Especially cause it’s not in your face technology.
Ben: 3M’s bulletproof glass. It’s product demonstration as a stunt. Undeniably great.
Poppy: ‘Oops’ by o2 was super simple. Loved it.
Rachel: Have a smooth Valentines day for Wilkinson Sword.
Twyla: The McDonalds sundial by Leo Burnett
Holly: The Breath Test by AMV BBDO and Cancer Research UK
Gary: Reebok ZPump 2.0 speed cam
Susie: Lucozade interactive billboard set up in Manchester. That looked fun.
Joe: Not generally a fan of OOH, but loved the spotify campaign. Music plays such an integral part to communities, and just loved the use of data.
Adeline: Xbox Survival billboard, from McCann. Also the only thing that made terms and conditions cool as a poster. And made me read more than 800 words in an ad.
Nick: Newcastle Brown Ale ‘who says chalice?’
Pietro: Fearless girl statue in New York for State Street Global Advisors: such an art piece!
Helena: The Bruised Woman by WCRS.
Steve: This for ANAR Foundation from Grey Spain:
Martin: The adidas sponsored playground next to my house in brixton. Not a classic OOH ad, but it still is a very relevant place to put the brand.
Darius: George Lois for Hilfiger. Interactivity before ‘interactivity’.
Henry: Paul Belfords Economist Lightbulb
Melina: Fearless girl, McCann
Meg: Kitkat have a break… the half finished board
Dan: There was this condom campaign that drew condoms on graffitied knobs
Phil: pretty certain I’ve missed this.
Zoe: PLANE SPOTTING.