By Jacob de Figueiredo
Where was I this time 2 years ago.
This year is flashing before my eyes. As I’m sure it is for all my classmates. As the weeks go by you always feel like you have more time. More time to write SMPS, more time to scamp out a new campaign, time to sit back and enjoy movements with your friends and family and absorb yourself in the world around you. And as the weeks pass, you look back at on your life and wonder why you didn’t do any of it.
I remember having this exact thought 2 years ago, finding excuses and asking yourself just why didn’t you do it? You have moments where you’re truly inspired and tell yourself, yeah this is it, this is the beginning of my advertising career as a super star and set the 7am alarm ready to destroy the week. Then, 5 snoozes later, it’s 8am and those extra minutes in bed seem to be the only thing that’s important. It’s so strange and I’d ask myself everyday why I don’t just get up and do the work.
Even though I didn’t do too badly 2 years ago, I know I never worked as hard as I could. I felt like I was being left behind and never truly had a firm grasp on my reality and my career. There’s nothing worse than feeling as if you’re being left behind. Especially as D & AD season approaches. You really do see your fellow classmates fly and become the stars they were born to be. Yet still you sit back and wait for something to happen.
I feel like an older man now, one who’s been given a second chance. I have a vision and I feel like a clear direction. Something I neglected my first time round. I think I was overwhelmed by the sheer talent in the room and the excitement of being in London around being like me consumed me and took my path in a direction that I couldn’t have predicted. I remember sitting there a week before portfolio day and thinking, ‘Damn, this is it. Where’s the time gone?’
It’s a feeling I refuse to repeat again.
Time is precious. Marc described us as “time abusers”. Which couldn’t be more true in my opinion. You always think you have more time and justify your actions until there really isn’t any left.
I was always waiting for the right time to start. But that’s not the mindset you need.
Second time round as done wonders for me. I feel free and controlled. Like I finally have a grasp on my reality and I know what needs to be done to get where I want.
My biggest learning since over the last 2 years, is that there is never a right moment to do something. You just have to constantly do stuff, even if it’s bad. Just keep churning out work everyday and use the weekends to reflect and enjoy life without thinking about advertising.
Hopefully I can keep this going.
The copy scores 83 in the Flesch Reading Ease test