By MOSH – The Intake of 2014/15
What was the ad that inspired you to get into advertising?
This ad was one of the first that really made an impact on me to nudge me into
and also drink more beers…
Hamlet cigar – man in photo booth
Ended up here by coincidence
Can’t remember, probably a Volkswagen poster.
Seeing my first advert in the real world
Can’t remember. We always used to sing “The red car and the blue car had a race” in
the playground, so maybe the evil advertising seed was being planted in our young
Dairy Milk Gorilla – Fallon
Wieden & Kennedy advertising.
The ad that actually inspired me to get into advertising wasn’t an ad. It was the
promise that I could write and draw all day instead of getting a real job. Then
obviously I saw – Think Small and started to dig deeper from there. The ad I identify
most with is probably the classic old spice one as me and that dude have many things
in common. We both take showers for one thing.
There’s a few I really really love, It’s difficult to say just one. One of my favourite
campaigns is the Harvey Nichols ‘Sorry I spent it on myself’. All of their advertising is
consistently so on point. I also love the Marmite Neglect campaign for it’s humorous
and satirical tone.
This french perrier ad that couldn’t get out of my head.
Hello ladies. Look at these words, now back to these ones. Now look at these words,
now back to these ones. Sadly, I can’t write as well as Eric Baldwin. But if I stop trying
to be original and copy his style, I could pretend that I can. Where am I? I’m in my
bed, thinking about why I can’t write funny copy like he can. Look down, what’s in
your hand? I don’t know, I’m not there. Look again, it’s probably not changed.
Anything is possible when you go to SCA, I’m still in my bed. Doodoo-doo-doo-doo-
httpv://youtu.be/sMmam5i03Vs circa 1986
Guinness Surfer Ad (with Horses) 1998.
Snickers, you’re not you when you’re hungry. The Australian construction workers
The ad that inspired you to get into advertising?
Kenco Coffee- script was genius. Two women indirectly talking about possession-
status. I wanted to write stuff like that.
The Three advert with the singing cherry. Made no sense when I was 8 years old,
makes even less sense now. Brilliant.
Nike – Tim Riley 1993
Michael Jordan 1 / Isaac Newton 0
Doing research for my dissertation at the advertising archives, it was a poster from
the inter-war period which was advertising women to join the workforce.
I don’t really do ads. My inspiration for a career in advertising was either the
stereotypical ‘Mad Men’ or perhaps the novel ‘Money’ by Martin Amis – both for all
the wrong reasons.
Nike. Eric Cantona. “Au revoir”.
The Cillit Bang ads. Pure gold.
Anything from early days BBH.