Things I learned from D&AD New Blood

The Dean bigadminjobs | April 15, 2015

Posted in Blog, Front, Keep

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By MOSH – The Intake of 2014/15

Things I learned from D&AD New Blood…

Frazer: After Effects is over-rated.
 
Ashley: Push, push, push, push, push, push, push, push, push, push, push, push, push, push, push then pull it back and make sure it makes sense.

 

Soren: “It ain’t over till the fat lady sings, right Elin” – Marc

 

Adam: Commit early.

 

Nathan: Be decisive. It gives you time to make your idea the best it can possibly be.

 

Dounia: Manage your time, learn Premiere Pro and always keep it simple.

 

 
Annie: Trott was saying, he won an award for a business that went under soon after. At the end of the day if it doesn’t sell/start a conversation it doesn’t matter how many awards a campaign wins (so you better have fun with it).

 

Jacqui: Get your script written and approved at least a week before deadline so that you don’t give your art director sleepless nights. Also note that this process will take twice as long as you think.

 

Fiona: Command + S

 

Pugh: Hand in your SCAB on time. What time is it now?
 
 
Eytan: “Why would anyone want an award for students?” Dave Trott- I’m going with his philosophy.

 

Alex M: if we have a good idea five days before the deadline,  stop pissing around and start crafting.

 

Ben: ^ What he said. Think about the execution of the video, make sure it strengthens the idea and not just illustrate it. Plus remember the judges are watching ~200 videos per brief, so its got to stand out or at least wake them up.

 

Jezza: Just do it. Even if Nike is not on brief.

 

Nina: If you’re not in it, you can’t win it. Self doubt will kill any idea. Just go with your gut and have fun.
 
 
Relax. You’re not working in a factory. Keep the champagne on ice and let the ideas flow. Get the right amount of sleep. Never stop raving.
 
Joel:  1. Get a solid idea as early as possible, and keep questioning it. 2. Start early with learning the software and know what it’s capable of. 3. And just keep trucking.