By MOSH – The Intake of 2014/15
Things I learned from D&AD New Blood…
Frazer: After Effects is over-rated.
Ashley: Push, push, push, push, push, push, push, push, push, push, push, push, push, push, push then pull it back and make sure it makes sense.
Adam: Commit early.
Nathan: Be decisive. It gives you time to make your idea the best it can possibly be.
Dounia: Manage your time, learn Premiere Pro and always keep it simple.
Annie: Trott was saying, he won an award for a business that went under soon after. At the end of the day if it doesn’t sell/start a conversation it doesn’t matter how many awards a campaign wins (so you better have fun with it).
Jacqui: Get your script written and approved at least a week before deadline so that you don’t give your art director sleepless nights. Also note that this process will take twice as long as you think.
Fiona: Command + S
Pugh: Hand in your SCAB on time. What time is it now?
Eytan: “Why would anyone want an award for students?” Dave Trott- I’m going with his philosophy.
Alex M: if we have a good idea five days before the deadline, stop pissing around and start crafting.
Ben: ^ What he said. Think about the execution of the video, make sure it strengthens the idea and not just illustrate it. Plus remember the judges are watching ~200 videos per brief, so its got to stand out or at least wake them up.
Jezza: Just do it. Even if Nike is not on brief.
Nina: If you’re not in it, you can’t win it. Self doubt will kill any idea. Just go with your gut and have fun.
Relax. You’re not working in a factory. Keep the champagne on ice and let the ideas flow. Get the right amount of sleep. Never stop raving.
Joel: 1. Get a solid idea as early as possible, and keep questioning it. 2. Start early with learning the software and know what it’s capable of. 3. And just keep trucking.