By Christine Smith

The Right Priority

So many thoughts are running through my head at the moment. Soon we have to find our creative partner. A partner you not only do great work with but also a partner you can spend days and nights with without ripping their head off and sticking it up their own ass. I have a partner back home who i’ve been with for the last 6 years. That’s 1/3 part of my entire life. Of course this is a different kind of partner – it’s the love of my life. I keep thinking about how I am going to be able to have two partners at the same time. A professional one and a private one when business gets serious. People in industry keep telling me it’s almost impossible to be great at both. You have to make the right priorities at the right time. “Your career ends when you become a mom”. You need to know what your goal is and work your ass of for it to happen. Why can’t I have both? Why can’t I have two goals that are both being successful at my job and my relationship? 

There are only 24 hours in one day and in advertising most days don’t end at 4 pm. Sometimes an advertising day is 48 hours. How do I know when to make the right priority? I know time management is powerful and so far i’ve learned many useful tools. The thing is I know what I definitely don’t want. I don’t want to miss my future kids birthday but at the same time I don’t want to end up alone with a fancy collection of D&AD pencils and no love trophys. 

I know you probably know what to choose when you’re in the situation, I guess I’m just afraid of choosing wrong. I hate disappointing myself and I surely hate to disappoint the people I love more. 

Maybe time will tell?
Maybe i’ll never know and that’s what makes life interesting?