Term one in quotes – By @TomoWrites

The Dean bigadminjobs | December 24, 2016

Posted in Blog, Front, Keep

Tomo Taka

By Tomo Taka


Term one in quotes 


Term one is in the books. And as the dust settles on the year, I took a few minutes to read over the notes I made during our first few months at SCA. Every other line featured words of wisdom from the school’s sprawling network of mentors. Little nuggets of gold everywhere.

Here are just a few highlights…


‘Target the creatives you want to work for, not just the agency.’

– Pete and Ollie, creative team at BMB.


‘Think about big things while you’re doing small things so that all the small things go in the right direction.’

– Alvin Toffler (Marc’s hero)


‘Don’t seek praise. Seek criticism.’

– Alex Taylor


‘Excellence is not an act, it’s a habit.’

– Aristotle, quoted to us during Diana Jervis Reed’s crash course in time management


‘Don’t burn bridges, build tunnels.’

– Marc talking about networking


‘Life’s what happens when you make other plans.’

– Not sure who, think it might be Pete. 

‘A problem well stated is a problem halfway solved.’
– Marc
‘I’ve learned that people will forget what you said, people will forget what you did, but people never forget how you made them feel.’

– Maya Angelou, quoted to us by Neil Pavitt

‘If you think you can or if you think you can’t, then you’re right.’

– Peter Souter

‘Ads are words, pictures and insights.’

– Peter Souter. Again.


‘Make them laugh, cry or think.’

– Peter Souter. Again. Again.


‘If you work from knowledge you are not going anywhere new.’

– Paul Arden, quoted to us by Alex Taylor.


‘Story is the art of empathy.’

– Richard Jacobs


‘Real creativity happens with no money, no commission, no deadline.’

– Nathalie Gordon of Sunshine agency


‘Weapons of mass distraction.’
– Steve Harrison


‘A communication must be concerned with the “unchanging man”, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.’

– Bill Bernbach, quoted to us by ex SCAer Seb Howling (I think).


‘Emulate the masters until you find your own voice.’
– Steve Harrison


‘Speak to people like they’re people.’
– Vikki


‘The world’s getting better and better, worse and worse – faster and faster.’

– Dave Pearl


‘You never really understand a person until you consider things from his point of view. Until you climb inside of his skin and walk around in it.’
– Atticus Finch in To Kill a Mockingbird, quoted to us by Olly Markeson from BETC


 ‘If you can’t write something startling, then don’t write anything at all.’

– Dan Wieden, quoted to us by Caroline.


‘We are the music makers, we are the dreamers of dreams.’
– Arthur O’Shaughnessy via Laura J Bambach.


‘The only possible weapon we have is reason.’
– the legend that is Tony Brignull


‘Merry Christmas and a Happy New Year to one and all.’