My ideas are a lot more coherent and thought-through; rather than just being clever lines and puns, I’m thinking strategically, and so much more aware how to make my work emotional and memorable.

A year ago I was an Account Manager at a tiny, unknown agency, with no prospects of promotion or advancement. Now I’m a copywriter in a world-renowned, award winning London ad shop.

My ideas are a lot more coherent and thought-through; rather than just being clever lines and puns, I’m thinking strategically, and so much more aware how to make my work emotional and memorable.

A year ago I was an Account Manager at a tiny, unknown agency, with no prospects of promotion or advancement. Now I’m a copywriter in a world-renowned, award winning London ad shop.