Be more proactive and dog-like. Go out and GET STUFF, and life will be better for you.
The first time I saw the ad, I just dismissed the strap line as being written by someone who clearly hates cats and is incredibly narrow minded. Anyone who’s had curtains and a young cat would agree.
Then I came across this guy a few days ago, and i decided I disagreed with that line even more;
If, as a good creative, we’re supposed to be exploring, dodging the crowd and taking advantage of every oppotunity that may scuttle out of whatever nook and cranny we pass, we must also have the reserve energy to do so.
Whilst we revel in the opportunity to make mischief, we must also value the opportunity to rest.
So shove it O2, I’m being more cat.