By Zoe Jessica Dawson
SCA time machine, part 2
Dear Day Three Hundred and Sixteen (ish) Zo,
It’s portfolio day. Fuck! Do you have our portfolio? Please tell me you have our portfolio. I’m going to pin a note on my board now saying don’t forget our portfolio on portfolio day.
I want our book to be the best in the room today (your today, not mine). So I want to make you some promises.
I promise to write more. Draw more. Play more. Think more. Think less. Drink less. Sigh less. Fret less.
I promise to manage time better and manage my expectations bigger. I’m capable of more. I have the same number of hours in the day Hegarty, Belford, Krone & Beyonce. I promise to use them more wisely.
I promise to Have ideas that are bigger. Have ideas that scare people. Make people laugh. Make an ECD say ‘there’s no way we can do that we have to do that.’ Do that. Do it again. Iterate. Repeat.
I promise to put the work in. Get the work out. Get out. Out of my head. Out of the building. Out in the world to make stuff. Make stuff that is out of this world. Make a spacecraft! Why not.
I promise to ask for help. To ask for criticism. To listen to it and to learn from it.
I promise to craft harder. To never settle. To find the font that speaks as loud as the words it spells. To snap to grid, then unsnap, to break the rules.
Now it’s over to you.
Prove Marc wrong. Prove yourself right. Prove to AMV that they need you, and prove to people that they don’t have advertising.
Day One Hundred and Fifty Eight Zo.
The copy scores 95 in the Flesch Reading Ease test