This is our Advertising Reading List:
books recommended by our network of over 800 mentors.
Some of the authors recommended also happen to be mentors, but that‘s what comes from having some amazing people like Sir John Hegarty associated with the school. Some of our mentors are writing advertising classics.
We have broken the list into two manageable chunks, and delivered them in order of “the story” that we want to tell you if you find your way to our school.
The first list should be finished before you start the course.
The second list should be finished before you go on placement.
With each list, there are some books that are compulsory reading, and there are others that are optional. We try to keep at least one copy of every book on the list in our library. Amazon links wiII help you find the books online. Swapping with friends is strongly recommended.
Advertising Reading List-One
If you are joining School of Communication Arts as a student then we need you to have read all of the Compulsory Reading books on this list before your first day at school. We suggest that you read these books in the order listed below.
If you want to read more than the Compulsory Reading List then we have some more books for you in the Recommended Reading List.
You need to surround yourself with great advertising. If you find a D&AD annual or a copy of The Art of Advertising cheap on eBay, then grab it. Don’t spend a fortune on these types of books though because there will be plenty waiting for you in the studio’s library.
Advertising Reading List-Two
We recommend reading these books about halfway through the course.
For all creative communication pathways
For Art Directors