By Karolina Kezdi
Prove why I should work for you
More than 20 years ago, the psychologist Arthur Aron succeeded in making two strangers fall in love in his laboratory. A heterosexual man and woman enter the lab through separate doors. They sit face to face and answer a series of increasingly personal questions. Then they stare silently into each other’s eyes for four minutes. The most tantalizing detail: Six months later, the two participants were married. They invited the entire lab to the ceremony.
We have ‘work wives’ and ‘work husbands’, and I think it’s a correct expression. We will spend more time with them than our other partners. We’ll support them, argue with them, make up with them, be a shoulder for them to cry on. And it’s a relationship that massively determines our effectiveness and success in the agency environment.
So I created a version of Aron’s 36 questions, to help creatives ‘fall in love’ with their partner and know them at a deeper level.
It’s also useful to use them with a potential creative director. Choosing an agency is a big deal and you need to interview them as much as they interview you: to make sure they’re better than any other offer and you want to work with them.
- When was the last time you were proud of yourself?
- How do you measure success?
- Who is your biggest critic?
- Do you believe in consequences?
- What can I learn from you?
- How does pressure affect your work?
- Do you often change your mind about people?
- If you could know only one thing from the future, what would it be?
- How would you describe a good leader?
- What’s the question you’re most frequently asked?
- What skills do you value the most?
- When do you ask for help?
- Whose groupie would you be?
- What’s your first thought after winning?
- Why are you indispensable?
- What is your favourite part of your work?
- Why should I look up to you?
- Do you think we need luck in life?
- What’s your policy for sharing something on social media?
- What will you bring into my life?
- What would your grandma say to describe your career?
- What is your must-have on your desk?
- How do you decide when you should delegate?
- How do you motivate yourself?
- How patient are you?
- What was your biggest sacrifice for a job?
- What is your biggest regret?
- What was your biggest fuck up?
- What do you do after a huge fail?
- Please finish the sentence: ‘Rules are for…’
- Every problem is a/an …
- How important is it to get permission before you do something?
- Are you a perfectionist?
- What question drives you crazy?
- What is your most useful advice?
- What’s next?
So why not ask that important person in your life if they’re free for a rock concert and scream the answers at each other? Or take them to a private shady place and spend the evening wandering through each other’s psyches.