By Adam Taylor Smith
This is my portfolio. It lives and breathes. This one is mine and there must not be any others like it.
My portfolio is me and I am my portfolio. It is my world. Without me it is useless, and without it I am useless.
I must craft my portfolio true. I can not cross agency boarders without it. I must nurture and design my portfolio better than my competition who is trying to steal from my.
I will learn its weaknesses, its strengths, its weight and the texture of its pages. I will learn to love the criticism and abuse my portfolio receives, for without it I cannot generate the inner fire necessary to tear my portfolio apart and build it up stronger than before.
Neglecting my portfolio is like neglecting an animal. I must feed it every day. I must not ever let it get bored. It needs variety and constant stimulus. I will take it out for regular walks. It needs frequent check ups and attention from those more experienced than I.
Although I will love my portfolio, I swear to never be happy with it. It can always be better and it must be continually pushed to work harder until it screams.
Before Hegarty, Ogilvy and Bernbach I swear this creed. My portfolio and I are defenders of my career.
So be it, until I am gainfully employed. Then, when the next battle and the next enemy are within my sight, may I remember this creed.