By Alex Overland
Pencil Shaped Wall
I saw one of Ed Morris’ ads, with Harvey Keitel pushing down a big red wall. I feel like this week had a wall in the middle of it — the two parts have been like night and day. Until Wednesday evening, I was sleeping badly, always stressed, focussed on a single task, and often worried what the outcome of the effort to create a pencilworthy idea would be.
After D&AD had passed, Thursday and Friday were relaxed, but still productive, and I’m having ideas and interesting thoughts all over the place. I like to think I work better under pressure, but that doesn’t seem to be true, at least not when it comes to being creative. The minute the pressure was released, I felt positive about creating new ideas.
I didn’t realize until after D&AD that I’d blown it way out of proportion: I’d been seeing it as a deadline for everything, not just one awards competition. I’m supergrateful for still being at SCA, and that there’s still time to take on more briefs, get more great feedback, and do more work.
(After school specialmusic) I’ve learnt not to let deadlines get the better of me. Avoid putting all your eggs in one basket (and all that jazz) — always make time to do other stuff alongside a big project.