By Sebastien Thomas
There are a million and one things I would tell myself this time last year if I could.
And there are plenty of scabs from my classmates that have given next years intake a multitude of great advice.
So I won’t bother.
Just FYI, Adam Newby’s is probably the best one anyway. Read that one.
This is not addressing people who are starting next year, but rather, those who are debating whether SCA is right for them.
I’ll be the first person to admit that I still know absolutely sweet FA about what I’m doing. But then again no one does in advertising, so it’s all good.
I have however, experienced SCA first hand, and I won’t speak to soon, but it’s gone alright. The key point here is this. SCA doesn’t do anything for you.
If you go to SCA and attend every masterclass and hand in every brief on deadline, you don’t automatically come out in July with agencies clambering for your attention.
SCA creates the best environment for you to succeed. Access to mentors from some of the best agencies in the world, enlightening masterclasses, and just the fact that it’s 15mins from central London, all gears you up to step right into advertising.
But you can take advantage of all that and still fail SCA.
Like anything in life, you have to really, truly want the outcome to work through the process to get there.
But if you are willing to graft, then you’ll make magic happen. Remember. SCA is just a platform. It’s up to you to leap off of it.