John Griffiths – Planning Tutor

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John Griffiths started working as an account planner longer ago than he cares to admit. He was one of the first planners to work outside of a pure advertising agency to learn how to apply the principles of communication planning across all channels.

In 2000 (told you) he set up his own consultancy Planning above and Beyond from which he plans, researches, facilitates and trains.  He has a book coming out in May 2016 called 98% Pure Potato about the origins of account planning. For which he located the ancient ones and asked them about the dream time!

He mentors at SCA for one day a week.

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