IBM – Cannes Winner

Problem:
Due to inefficient infrastructure, followed by increasing electricity bills, the people of Brazil’s favelas can’t afford energy.

Insight:
Thousands of Brazilians demonstrate against the government’s financial prioritization of the World Cup instead of putting money into infrastructure for the people.

Idea:
IBM has promised the world a smarter planet; they can deliver on this promise by converting fans’ passion into useable energy.

 

IBM+ +Passion+is+Power HD

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