IBM – Cannes Winner

Due to inefficient infrastructure, followed by increasing electricity bills, the people of Brazil’s favelas can’t afford energy.

Thousands of Brazilians demonstrate against the government’s financial prioritization of the World Cup instead of putting money into infrastructure for the people.

IBM has promised the world a smarter planet; they can deliver on this promise by converting fans’ passion into useable energy.


IBM+ +Passion+is+Power HD

Connect With Us

The Dots