By @_TManning

Oh, oobee doo
I wanna be like you
I wanna walk like you
Talk like you, too
You’ll see it’s true
An ape like me
Can learn to be humen too

The world of Disney is full of talking animals. Most of them are
pretty blasé about having mastered speech and are content in their own
skin. But not King Louie. Being king of the monkey’s isn’t enough, he
wants to be king of the whole damn jungle. His solution?

I wanna be a man, mancub
And stroll right into town
And be just like the other men
I’m tired of monkeyin’ around!

King Louie is having an identity crisis. In his bid to change himself,
he’s lost sight of who he is. But if the masterclasses this week have
taught us anything, the key to success is authenticity. If you don’t
look, sound, and behave consistently, you’ll struggle to strike a
chord with your audience. First, you need a strategy. Mentors have
told us stories of clients approaching them and saying, “We want to be
more like *insert competitor here*”. But trying to reproduce the
cool-factor of your competitors will end up looking like what it is, a
poor imitation. Instead you need to ask yourself, “Who am I?” and once
you know that, the strategy is simple.

Chances are that if you need a set of brand guidelines the size of War
and Peace, there’s a problem. You don’t have to remind yourself to
dress and speak like you on a daily basis, so why should your brand be
any different? look at your promise, find your ‘why’ and express it
loud and clear. It’s obvious when you think about it, but you’re much
more likely to stand out as a success by being you, than by trying to
be like someone else.

Someone like me
Can learn to be
Like someone like me
Can learn to be
Like someone like you
Can learn to be
Like someone like me!