By Malou Stitz
Hey you X’s and Y’s
News is constant, instant, filtered, unfiltered and everywhere. It fills up our heads, our mailbox, our newsfeed, our phones and our surroundings.
I’m talking about the constant need most of us, born around the early years of the Nineties have to always check our phones and the virtual “second life” that we have on social media. And yet, I see a significant difference between some of my younger and older friends. My mum got her first mobile phone in 1994 (you know, one of those you can now see at a museum. Big, heavy, an antenna as long as a pencil and all it could do was to make a phone call.) And I got my first mobile around the year 2000-2001 I think. So I was about 12 or 13 and its function to us back then was to call our parents and ask them if we could go home with friends to play AND of course play Snake in every recess. (Yay, I really miss that game)
I don’t necessarily have to be online all the time like some of my other friends born mid Nineties. I mean, you can barely have a conversation with them without a thumb constantly scrolling down the wall on Instagram or Facebook. And I don’t really blame them. It’s a bit annoying yes, but it’s the future I reckon. We’re constantly moving towards more and more advanced technology like VR and AR.
No matter what, it’s important to understand the behavior of the different generations when creating advertisements. You need to understand who you are talking to. Therefore I’ve written down 3 tips for marketing to this increasingly powerful group of Gen. Y.
Be subtle and genuine:
They value trust and are more likely to buy a product that a friend has referred to than from seeing it in an AD.
Build up your brand by using all the technological tools you have.
Timing is everything
Provide timely, relevant information about your products and services. Be conscious and aware of what’s going on and be first with new social media trends.
Think outside the advertising box
We are likely to see 3,500 ad’s in just one day. So in order to catch your audience’s attention you must stand out from the rest. As the Fuller’s craft lager brand Frontier did with their campaign in which they used hidden messages only shown via Instagram filters. It’s B r i l l i a n t!
So, find your purpose, and then find your surface.