By Rollo Skinner
The only thing more insanely brilliant than Vincent Dignan’s multi-coloured fur jacket and leopard print trousers was his masterclass on growth hacking. What is growth hacking? It’s a process of rapid experimentation across marketing channels to identify the most effective, efficient ways to grow a business. Vincent’s masterclass gave us an inspiring introduction to the vast potential that crowdfunding can offer. All we need is an interesting product and the knowhow of how to play the system.
Having made numerous mistakes starting up my own business, a few years ago, Vincent told us so much I wish I’d known then. I’m sure I’m not the only one whose hand ached after such high speed note-taking – I didn’t want to miss a thing.
Vincent covered lots of different websites, so I thought I’d break them down with simple explanations to act as a reference for ICE and any of our Ideapreneur ventures that take off.
Email Hunter is the easiest way to find professional email addresses. Give a domain or company name and get the list of all the emails related to it found on the internet.
Discoverly – Will find specific individuals emails for you.
Charlie App – Charlie combs through 100s of sources and automatically sends you a information on everyone you’re going to meet with, before you see them.
Quick Mail – helps send up to 500 emails a day from your email (gmail)
Boomerang – schedules sending emails for later, so you don’t have to
Rebump sends friendly follow-up messages to your email recipients for you. It will send an email every day until the recipient takes action.
Hey Press is a searchable media database that helps find the most relevant journalist.
Unbounce – lets marketers build, publish and test landing pages without software. A/B testing and lead gen make it a powerful marketing tool.
PremiumBeat – is the leader in high quality royalty free music.
Thunderclap – Simultaneously posts a status across numerous individual’s social media network (Best used 1hr after kickstarter campaign goes live).
Buffer – makes it super easy to share any page you’re reading. Keep your Buffer topped up and it’ll automagically share them for you throughout the day.
Google Analytics – Free Google feature that tracks and reports website traffic.
Hello bar – Simple tool for turning visitors into customers on your site.
PR Presshour – PR for startups, by a startup. Traditional PR is super expensive. And startup founders have too much on their plate to do it right on their own.
Ninja Outreach – is a blogger outreach software CRM perfect for influencer marketing. Empower your PR team to find and outreach to bloggers.