By The Intake of 2014/15

Nuggets of knowledge we have taken on board so far.

“Depends on what time of day” –The most common answer we got when we asked ‘Creatives’ in the industry what their favourite drink was. (Eytan Smith)
”Be an interesting creative not an advertising creative” – Advice given to us by an ex SCA student working at Mr President (Daniel Lilley)
“Get older but don’t grow up.” – Dave Birss (ATS)

“One enemy of creativity is fear.” – Dave Birss (Fiona)

“Get away from fear and expectations – Don’t give a fuck!” Dave Birss (Marcella)

“Be a curious creative generalist.” – Dave Birss (Edward)

“If you don’t enjoy your work, no one else will”- Dave Birss (Jacqui)

“Always ask why. Why why why why why why why why why why why why why why why why why why why why why why why why why why why why why why why why why why why why why why why why” – Mark Fairbanks, Havas (Frazer)

“What you thought makes you fucked up is actually the thing that makes you creative – so embrace it and everything will be fine” – Dave Briss (Anna)
“If you can’t make it work add a penguin.” – Dave Birss (Lawrence the great)

“You’ve got to think about big things while you’re doing small things,so that all the small things go in the right order.” – Alvin Toffler From Marc’s masterclass on Brand Statements (Elin)

“Know your shit” – “The Tims” at Jack Morton (Ben)

“Get your hands dirty.”- William Chak, Design Director at The Corner

“Shock people!” – Dave Birss (Mikey)
Sleep with a mentor” – Anonymous ex SCA student (Sam)

 

“Don’t lose your kid” – Mark Palmer (Lucy)

 

“If you’re not failing you’re not trying hard enough” – Dave Birss (Nick)

 

“Do things for the sake of it” – Dave Birss (Søren)

 

“The brain is stupid” – Ben the Buddhist (Mads)

 

“Be interested in everything and everyone.” – (Clarissa)

 

 

“Creativity is not magic!” – Dave Birss (Jeremy)

 

“Always wear clean underpants in case you get run over or get laid?” – Ian Hands (Georgia)

 

“I say, I’ve fed his sheep. Now I’ll tend to them, … tend to my sheep.” — Jesus Christ  (Ash)

 

“What doesn’t kill you will come back at kill you later”- Mark Palmer (John)

 

“Move people” – Mark Fairbanks (Stephen)

 

‘Life is an adventure and the world is my playground. Live with ideas to all depths of the world’. – Ben Austin (Mojo)

 

‘Make sure there is some hot water in the tank before you run a bath’ – My Mum (AlexM)

 

‘Explore everything and have fun’ – Dave Birss (Zoe)

 

If you build it, they will come – Wayne Campbell (Alex Pugh)

 

‘Banana Hands Dog Face’ – Group (Joel)

 

“Swans” – Frazer Price (Rob)

 

‘The only thing that separates you from the steaming pile of moronic crap out there is an idea’ Mark Fairbanks (Nina)