By Jacob de Figueiredo
Final Push Pitstop
Soo… It’s all getting pretty real in the studio this week.
I feel every fibre of my being completely tied up in the kung fu grasp of the D&AD new blood regime. But what’s new, that’s to be expected, we all knew it was coming, the gravity of these few weeks was engraved into our mindsets during the first few weeks of school. Nothing out of the ordinary. Life goes on.
If you were to write a textbook about Jacob de Figueiredo and open up the first page, the introduction would be some self deprecating schpeal about how I’ve never found my place in the world until I found this school, so i’m not going to bore you with the details. If you want them, hit me up. But these last few weeks are the first time I’ve truly felt as if I’ve developed as a person and noticed a legitimate change in my mindset and the way I see the world.
I’m pretty sure it’s also the first time I’ve had my idea go from being over praised to completely shut down, it was kinda like watching my new born child be slaughtered in front of my eyes. Kinda.
Instead of walking away with tears in my eyes and a voice that breaks at the end of every sentence as i desperately try force my sadness out of my oesophagus.
I felt angry.
Not like, bad angry, good angry. If that’s a thing.
If anyone knows me I’m a pretty mellow guy and it takes a lot for me to get truly angry, but this really struck a chord deep inside me.
The sort of chord that activates some untapped passion. To prove people wrong and actually show the world you’ve got.
To sit down at my desk and genuinely believe I’ve got what it takes to make something of myself.
I wish I knew why this sort of thing happens, the way our brain works constantly amazes me.
A serious bit of aggressive self reflection.
Throughout today I’ve pushed through the pain barriers and discovered skills I never knew existed. Instead of assuming I can’t do something, consumed by fear of failure. I push myself, driven by passion.
Also it’s been 10/10 weather this week which could be this change in mindset.
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