By Ethan Bennett
Choose from one of the following problems in the world. Migrants, terrorism, the homeless, sexism or racism. Now how can this brand solve it?
The feedback was good, this route is ‘interesting’, now is it even possible?
Research says that this is a great problem. The more people suffering the better your D&AD.
This is great, really smashing this.
Not smashing it.
So many holes.
Maybe this is a gimmick?
After a weekend of trawling through internet trying to make this work, it works.
Feedback was great, you’re ready to go. Time to start crafting, and there’s still a week to go!
Of course they were lying, the script is never finished! What a fool you were for thinking it’s ready.
Massively cut down, this is so punchy.
Too cut down, no-one would understand this but us.
This is a very different script to draft 9.
Great script. It’s nearly there. Keep pushing.
We still don’t have a name!
This idea now lives deep in my unconscious. It torments me before sleep. I hate this brand. I don’t care about the problem it’s saving anymore. Just let it be over.
You are so far away from the mark, your idea just isn’t being sold enough.
Nearly perfect. You have 3 days to craft it.