By Annie Grudeva
Do the things you love and you’ll meet the people you love
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“You can’t just be you. You have to double yourself. You have to read books on subjects you know nothing about. You have to travel to places you never thought of traveling. You have to meet every kind of person and endlessly stretch what you know.”
When I was a kid I used to go to all sorts of classes. You see, my mum was really worried because I didn’t stick with one for longer than 6 months. By the time I was 17 I’ve went through rock climbing, jiu jutsu, capoeira, wood working, airplane modelling, life drawing, still life drawing, sculpture, singing, piano, guitar, photography and so on.
To everyone it felt like I had absolutely no clue what I was doing with myself.
That’s how I felt too. Yet I didn’t stop.
One day my dad called me in his office to talk. My family was worried about me and my inconsistency.
He encouraged me to continue.
He said: “Do the things you love and you’ll meet the people you love.”
For me it was trying new things; things that are not meant to be done by girls; things that were too complicated; things no one else was doing.
Little did I know that this will all make sense years later when I decided to go in advertising.
You see, portfolio school and work can make you forget those things.
The things you love.
And you lose your flair.
When I was working for Amazon I spent 4 weeks obsessively working on a photography project for Fathers’ day following one of my passions – things organised neatly (http://thingsorganizedneatly.
I invested so much love and craft in the project that it ended being one of the highest visited pages at the time.
Yesterday I spent my lunch break sharing my passion for Shakespeare with someone who had the same passion.
Do the things you love and you’ll meet the people you love.
I don’t know why I held that back from my book.
I felt like I needed to be proper.
To look ‘right’.
To feel like ‘advertising’.
That adding a piece of me will do harm to the work, will distract from the brand.
Oh boy was I wrong : )