8th July 2024 Arnold Schwarzenegger’s new book ‘Be Useful’, was single handily the most pretentious collection of pages I’ve ever read....

So I’m submitting this first SCAB slightly earlier than planned. My MO would be to do it on the last night before it’s due, full panic...

Creativity – which I define as t he expression of an original idea that provides value – is, frankly, a confidence trick.   What I mean...

How Photography Can Improve the Ads.  ‘The point of this talk is about improving our work’ ‘Can it be better?’ Alan Burles started his...

Jay ’s recipe for great creative work is a five-layer devil’s food cake to the bland vanilla content which populates our world. Here’s...

Everyone has their go-to method for sparking the creative process. Some prefer brainstorming, while others enjoy doodling away to make...

Hello, and welcome to a summary of Rob’s class. It’s kind of about animation, kind of about bringing things to life, but not teaching us...

There is a question every Art Director needs to ask themselves once they get their idea down. Should this campaign be a photograph, or...

We live in a world where every detail carries weight, where even the absence of meaning holds significance if we probe deep enough and...

We all know a story comes with a beginning, a middle and an end; There are a couple or characters, that we follow round twists and turns...

Believe it or not, it doesn’t take a Picasso , a Van Gogh , or a Lowry to draw;  You can do it, I can do it, even children with a pencil...

Following the madness of D&AD and as our 4th book inspection loomed, Pete’s portfolio masterclass served as a crucial reminder of how...

We were fortunate to have a visit from Trevor Robinson , creative director and founder of Quiet Storm the London-based advertising...

Before Carolines class I did not think radio was for me. I'm a pretty competent art director but a completely incompetent copy writer....

Uri’s classes are always the highlight of my learning at SCA, and I’m not just writing this because I heard he reads the SCABS and hope...

The man, the myth, the advertising legend, Steve Harrison , came in this week to give us his 3rd Masterclass. Previously, we focused on...

Sat in the basement of the Drum on a chilly Wednesday afternoon we prepared for Ians class on legibility part 2. Little did I realise I...

As a creative, I find that we need a constant reminder of how to maintain a proper creative flow that will eventually help us generate...

Keep your reader reading. You’re reading this, so that’s a good start… but how could you possibly  keep reading this SCAB now that you’ve...

@rosepower