Blind Art Director?
By Kenny Meek
Hello ladies and gentlemen.
I was pondering what I should write about. The stress of SCA? Living in London? Diversity?
Nah. I reckon I should give y’all some insight on what it’s like to be me. Kenny – a dude who became an art director despite not being able to see very well.
Some back story.
From birth I’ve been partially sighted. A genetic disorder has rendered my vision, well… terrible. I won’t get into details, so to cut a long story short – I can’t see anything past the top letter on one of those eye-doctor-charty-things.
To quote the dean: ‘Kenny’s never going to be flying a jet fighter’.
He’s right. I’m not. Thank fuck. You don’t want me behind something that involves hand eye coordination, that’s for sure. Be it a bike, car, jet or even a guitar hero controller, I have as much depth perception as a flight mid nose dive.
So why art direction?
I have no idea. It just sort of clicke.. I like making pretty things (pretty as far as I’m aware), and putting ideas behind those things seemed like a logical step.
When you talk about the fact that you don’t see very well, it raises a few questions.
How does that work?
How do you do it?
How many fingers am I holding up?
It just does I guess.
I manage just fine, and with the zooming technology out there, I cope pretty well.
I’m not a circus monkey.
Jokes aside, I feel like having a disability that alters your perspective often gives you a new one. At least that’s been my experience. When I see an advert I don’t look at what it’s saying, but rather how it’s saying it from a visual point of view. I don’t see body copy, I see some blurry lines. I don’t see people, I see shapes. How those lines and shapes come together determines my view of the ad. That’s a weird way of handling things, but it works for me.
And that’s the way it should work for anyone, I hope.
If you have a disability that you fear will get in the way, embrace it. See how it can help rather than hinder. Own it and enjoy it. I know it’s annoying at times and it can get in the way, but in life things often do. I’d rather make those annoyances advantages than get angry about it.