Michael’s worked in advertising as an art director and a creative director for over 30 years.
After leaving Liverpool College of Art he worked at BMP, Y&R and WCRS.
20 of those was at AMV BBDO helping Gary Lineker sell Walkers crisps as well as working on the Economist, Guinness, Aviva and Quaker Oats.
Michael was also joint Creative Director of Sainsbury’s whilst at AMV working on the Jamie Oliver, ‘1914’ and ‘Christmas in a Day’ campaigns amongst others.
He currently splits his time between mentoring at SCA and taking on freelance briefs.