I tell people that I teach ‘detail’. I’m a stickler for it, it’s what I see first.

There are very few creative areas I haven’t turned my hand to; illustration, painting, food styling, photography, font design, graphic design, typography, digital 3D, music, animation… it’s all drawing to me.

And I love to share what I’ve learnt — at every stage of my career I have always taught. Teaching is the best way to learn.

Creativity is in my DNA and my family name. I’d rather create than consume.