A day in the life

Term One

The first term runs from September to December. The first half of the term feels more like therapy than ad school. Speak to any of our Alumni and you will discover why this is so important to the creative process. That’s not to say that the first half of term one isn’t packed with learning experiences. Many students tell us that they learn more in the first month of SCA than in three years of university.

We start to introduce advertising briefs in the second half of term one and students start to work in teams of two. We encourage Copywriters and Art Directors to be quite promiscuous at this stage of the course, trying out as many partners as possible until they click.

Term Two

The second term runs from January to Easter. There will be plenty of all-nighters and lost weekends because the live briefs come thick and fast, clashing with deadlines for D&AD and Cannes.

We often say that term two is all about learning how to fail, making as many mistakes as possible. We learn more from our failures than we do from our successes.

The quality of work improves exponentially towards the end of term two, just in time for us to submit winning entries for D&AD New Blood and Cannes competitions. Now that we know what we are capable of, we can go into term three with confidence, ready to produce a portfolio that will get us a job or great placements.

Term Three

The final term in the studio runs from Easter to mid July. The fourteen week countdown to Portfolio Day injects a new level of urgency, focusing the minds of our students as they bring their portfolios to life. The number of book crits steps up.

We stop setting new briefs a month before the end of term, so that teams can spend time crafting their best campaigns to perfection. If students need extra briefs, we look at their portfolios and share bespoke briefs to fill the gaps.

The final week is all about preparing for Portfolio Day.

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